Cheri Collis White PR is a boutique public relations firm with the mission of being a connector and catalyst for our clients’ brands. CCW PR realizes that public relations and the relationships that one has with the press are key to helping clients have a successful PR strategy and program.
Based in Louisville, KY, we develop PR strategies; direct and manage corporate events & grand openings; and oversee new business and client media relations efforts. CCW PR has partnered with clients whose products & services span a range of categories, including art, fitness, food and alcoholic beverages, retail fashion, beauty and wellness, and nonprofit organizations.
Our secret sauce? Carefully cultivated business, social and political relationships as well as our proprietary databases of contacts. This special quality, coupled with our database product, is widely regarded as the chief factor in our clients’ success. CCW PR is supported by a network of PR and social media pros whom we leverage as needed to build a custom team of expertise to meet our clients’ needs.
Recent Clients
Fred Minnick
National bourbon expert and bestselling author
National media relations & spokesperson efforts
The Speed Art Museum’s Art of Bourbon Auctions
Annually since 2018 – Create PR strategy and secure national media coverage for annual bourbon events
The Speed Art Museum
Events
Media Relations
Exhibitions
Physician’s Center for Beauty Plastic Surgery Center
Create/execute grand opening and events. Develop firm’s overall social media strategy; website refresh; manage responsibilities of 2 spokespersons.
Ronald McDonald House Charities of Kentuckiana
Media relations; Created/executed the organization’s 2020 “More Than a House” community relations campaign; launches/events. Develop overall social media strategy. Oversee crisis communications.
Board & You, custom charcuterie
media relations
Clique Beauty Boutique
Developed/implemented marketing strategy. Create/oversee use of brand ambassadors. Oversaw new store grand opening, media relations and new social media strategy.
Olio Event Group
Oversaw new business project development and launch party for corporate clients
F45 Fitness, 3 franchise studios
Marketing strategy and oversee all media relations efforts and community-wide events
Club Pilates
Franchise Launch. Grand Opening. Media Relations
CycleBar
Community Relations and Media Relations
Supernatural America: The Paranormal in American Art, 2021-22
Media Relations
Rounding the Circle: The Mary and Al Shands Collection, 2023
Media relations
Alphonse Mucha: Art Nouveau Visionary, 2022-23
Media Relations
Sanford Biggers: Codeswitch, 2022
Media Relations
Claude Monet Nympheas, 2022
Media relations
2022 Discovery Ball
American Cancer Society, Kentucky Chapter
VIP SEEDING & INFLUENCER RELATIONS
MEDIA RELATIONS
Andy Warhol: Revelation Exhibition, 2020
National Media Relations
Isabelle De Borchgrave: Fashioning Art From Paper Art Exhibition, 2021
National & Regional Media Relations
Public Relations Services
Media Relations
Writing
Social Media Management
Event/Experiential Planning and Execution
Crisis Communications
Marketing Plans
Speechwriting
Partnership and Sponsorship Activation
Community Relations
Photo Shoots
Tradeshow Support
Corporate Communications Agency Liaison
About Cheri Collis White PR
CCW PR is spearheaded by Cheri Collis White. Armed with more than 20 years of experience in PR, marketing and communications, she decided to take the same success she’d brought to previous national and regional agency accounts – National City Corp, Mercer Consulting, Kentucky Dept. of Travel & Tourism, HoneyBaked Ham, Louisville Slugger Museum, Valvoline, ARM Financial Group, Rotary Lift, Fifth Third Bank Kentucky and Shoney’s Restaurants – and apply her skills to other companies and organizations.
Cheri believes in the importance of giving back to the community. In addition to her leadership involvement with civic and community events, she volunteers her time with several Louisville, KY non-profit organizations.
Client Testimonials
“I’ve had the pleasure and professional honor of working alongside Cheri White going back many years. She is the consummate pro. Cheri has the rare ability to assess opportunities from a big-picture, strategic standpoint and still know exactly how to identify and manage all the details of tactical executions. She is a talented writer and a polished, experienced presenter. She is without question the whole PR package.”
Dan Burgess, Former EVP, Director, Public Relations
Doe-Anderson, Inc.
“Cheri has a magic touch for connecting the heart of her client with their best opportunities. In one case, she helped put the Speed Art Museum on the map with a new national bourbon auction, finding the right audience of reporters, influencers and buyers who we wanted to attract. She’s done the same for our major exhibitions. A charming and focused matchmaker, Cheri connects us with the right national players to tell our story, helping us fulfill our mission like never before.”
Stephen Reily, Former Director
The Speed Art Museum
“Cheri brings an invaluable amount of experience and expertise to a project and partnership. She’s been instrumental in helping us share our story with the community and increase awareness about Ronald McDonald House Charities of Kentuckiana and the families we support.”
Susan Skolnick, Chief Development Officer
Ronald McDonald House Charities of Kentuckiana
“For our grand opening Cheri created a PR strategy that fired on all cylinders: not only did it gain press coverage but her efforts raised awareness, drove business into our store and increased our bottom line. Cheri is so talented and I loved working with her!! Our grand opening was a success all around and we wouldn’t be where we are without her help!”
Janna Flowers, owner,
Clique Boutiques, Louisville
“Working with Cheri Collis White was a pleasure. She conceived, planned and coordinated our event from start to finish seamlessly. Cheri’s work ethic and attention to detail made our Open House the most successful event our practice has ever had. And her enthusiasm is infectious!”
Sean Maguire, MD, Plastic and Reconstructive Surgery
Physician’s Center for Beauty, a plastic surgery, wellness & medical spa
