Cheri Collis White PR is a boutique public relations firm with the mission of being a connector and catalyst for our clients’ brands. CCW PR realizes that public relations and the relationships that one has with the press are key to helping clients have a successful PR strategy and program.

Based in Louisville, KY, we develop PR strategies; direct and manage corporate events & grand openings; and oversee new business and client media relations efforts. CCW PR has partnered with clients whose products & services span a range of categories, including art, fitness, food and alcoholic beverages, retail fashion, beauty and wellness, and nonprofit organizations.

Our secret sauce? Carefully cultivated business, social and political relationships as well as our proprietary databases of contacts. This special quality, coupled with our database product, is widely regarded as the chief factor in our clients’ success. CCW PR is supported by a network of PR and social media pros whom we leverage as needed to build a custom team of expertise to meet our clients’ needs.

Recent Clients

Fred Minnick

National bourbon expert and bestselling author
National media relations & spokesperson efforts

The Speed Art Museum’s Art of Bourbon Auctions

Annually since 2018 – Create PR strategy and secure national media coverage for annual bourbon events

The Speed Art Museum

Media Relations

Physician’s Center for Beauty Plastic Surgery Center

Create/execute grand opening and events. Develop firm’s overall social media strategy; website refresh; manage responsibilities of 2 spokespersons.

Ronald McDonald House Charities of Kentuckiana

Media relations; Created/executed the organization’s 2020 “More Than a House” community relations campaign; launches/events. Develop overall social media strategy. Oversee crisis communications.

Board & You, custom charcuterie

media relations

Clique Beauty Boutique

Developed/implemented marketing strategy. Create/oversee use of brand ambassadors. Oversaw new store grand opening, media relations and new social media strategy.

Olio Event Group

Oversaw new business project development and launch party for corporate clients

F45 Fitness, 3 franchise studios

Marketing strategy and oversee all media relations efforts and community-wide events

Club Pilates

Franchise Launch. Grand Opening. Media Relations


Community Relations and Media Relations

Supernatural America: The Paranormal in American Art, 2021-22

Media Relations

Rounding the Circle: The Mary and Al Shands Collection, 2023

Media relations

Alphonse Mucha: Art Nouveau Visionary, 2022-23

Media Relations

Sanford Biggers: Codeswitch, 2022

Media Relations

Claude Monet Nympheas, 2022

Media relations

2022 Discovery Ball
American Cancer Society, Kentucky Chapter


Andy Warhol: Revelation Exhibition, 2020

National Media Relations

Isabelle De Borchgrave: Fashioning Art From Paper Art Exhibition, 2021

National & Regional Media Relations

Public Relations Services

Media Relations


Social Media Management

Event/Experiential Planning and Execution

Crisis Communications

Marketing Plans


Partnership and Sponsorship Activation

Community Relations

Photo Shoots

Tradeshow Support

Corporate Communications Agency Liaison

About Cheri Collis White PR

CCW PR is spearheaded by Cheri Collis White. Armed with more than 20 years of experience in PR, marketing and communications, she decided to take the same success she’d brought to previous national and regional agency accounts  –  National City Corp, Mercer Consulting, Kentucky Dept. of Travel & Tourism, HoneyBaked Ham, Louisville Slugger Museum, Valvoline, ARM Financial Group, Rotary Lift, Fifth Third Bank Kentucky and Shoney’s Restaurants  – and apply her skills to other companies and organizations.

Cheri believes in the importance of giving back to the community. In addition to her leadership involvement with civic and community events, she volunteers her time with several Louisville, KY non-profit organizations.

Client Testimonials

“I’ve had the pleasure and professional honor of working alongside Cheri White going back many years. She is the consummate pro. Cheri has the rare ability to assess opportunities from a big-picture, strategic standpoint and still know exactly how to identify and manage all the details of tactical executions. She is a talented writer and a polished, experienced presenter. She is without question the whole PR package.”

Dan Burgess, Former EVP, Director, Public Relations
Doe-Anderson, Inc.

“Cheri has a magic touch for connecting the heart of her client with their best opportunities. In one case, she helped put the Speed Art Museum on the map with a new national bourbon auction, finding the right audience of reporters, influencers and buyers who we wanted to attract. She’s done the same for our major exhibitions. A charming and focused matchmaker, Cheri connects us with the right national players to tell our story, helping us fulfill our mission like never before.”

Stephen Reily, Former Director
The Speed Art Museum

Cheri brings an invaluable amount of experience and expertise to a project and partnership. She’s been instrumental in helping us share our story with the community and increase awareness about Ronald McDonald House Charities of Kentuckiana and the families we support.”

Susan Skolnick, Chief Development Officer
Ronald McDonald House Charities of Kentuckiana

“For our grand opening Cheri created a PR strategy that fired on all cylinders: not only did it gain press coverage but her efforts raised awareness, drove business into our store and increased our bottom line.  Cheri is so talented and I loved working with her!! Our grand opening was a success all around and we wouldn’t be where we are without her help!

Janna Flowers, owner,
Clique Boutiques, Louisville

“Working with Cheri Collis White was a pleasure. She conceived, planned and coordinated our event from start to finish seamlessly. Cheri’s work ethic and attention to detail made our Open House the most successful event our practice has ever had. And her enthusiasm is infectious!”

Sean Maguire, MD, Plastic and Reconstructive Surgery
Physician’s Center for Beauty, a plastic surgery, wellness & medical spa

“I’ve had the pleasure of working for Cheri Collis White over the past 8 years and can honestly say that she always goes the extra mile for her clients. She is a true public relations professional and brings energy and success to every project.” 
Steven Bowling, Chief Marketing Officer
The Speed Art Museum