Why we love this:
Because Peloton does a great job of communicating to its core customers. So why did it go dark with its treadmill recall?
“3 Public Relations Lessons to Learn from Peloton’s Handling of its Treadmill Recall”
– Cheri Collis White
May 10, 2021
Why we love this:
Because even after the pandemic is over, companies will continue to screw up. Here’s your handy guide:
“ ‘If there’s no clearly stated apology, that communicates that the company doesn’t care about the customer, or that there’s no longer even a relationship.’ Ouch.”
“When Your Company Has to Say Sorry, Here’s How To Do It Right” Tips for Corporate Apologies During the Coronavirus Pandemic
– Bloomberg
Dec. 9, 2020
Why we love this:
Because what works for you may not necessarily work for someone else. Whether to speak out on political or social issues will be different from company to company:
“I am a firm believer that saying ‘nothing’ is actually saying quite a lot.”
“14 Views on When a Company Should Speak Out About a Social Issue Today”
– PRSay, the newsletter published by the Public Relations Society of America
April 15, 2021
